Moufflet & Co - Paris Fine Arts - Affiches

Poster by Alexandre Cappiello for Biscuits Pernot, colour lithograph on paper with linen backing, 1905.

« PAC = Pratique – Avantageux – Conversation assurée »
Advertising for the promotion of Pernot Cookies. It is one of the first brands to make canned prepackaged cookies.
The old Pernot cookie factory was located in the city of Dijon, in the Côte-d'Or in the Bourgogne-Franche-Comté region.
A 1900 woman, all dressed in blue, goes to a grocer to buy a box of Pernot cookies.
 

Poster for the promotion of Cachou Lajaunie with linen backing, 1920
A red-haired woman in a dress of feathers in autumn colors smokes a cigarette, a box of Cachou Lajaunie in her hand to reduce the bad breath.
Cachou Lajaunie is a small square pastille of black color with licorice, sold in a yellow and round metal box. It was born in 1880 in Toulouse at the pharmacist Léon Lajaunie.

Printer : Devambez Imp. Paris